Campaign & Talent Management
CAMPAIGN & TALENT MANAGEMENT
We also provide consultation for our expertise when it comes to campaign integrations alongside the videos that we produce - from copywriting to video marketing campaign as well as talent engagement. Apart from that, we're also opening up our social media platforms for advertising campaigns for your brand to reach out to our audience.
Coca Cola engaged our in-house talents (Ming Han & Ming Yue) as the faces of their “Coke Breaks” campaign. We produced a video to promote their campaign and surprised students at their campuses with Coca Cola booths.
We approached Digi with the idea of making a web series that promotes the need to use technology wisely and be unplugged every once in awhile. This started “The Unplugged Project” which became a 4 episode web series that has garnered over 3 million views collectively.
The digital campaign we curated for Dutch Lady was an immense success as it garnered not only online attention but also on-ground buzz. Upon the release of the promotional video, viewers sent us photos of them with packets of Dutch Lady chocolate milk.
Estee Lauder Companies engaged us as their first collaborator with a third party content creator. Through The Ming Thing’s platform, we launched their branded campaign for Jo Malone by producing a branded video on the channel and as well as an on-ground fan meet and greet event with Jo Malone product booths for the TMT audience and the public.
We offered McDonald’s Malaysia creative consultation for their video campaigns. We assisted in the crafting of the #ineedtheLAT campaign to promote their Spicy Chicken McDeluxe burger and the campaign has garnered incredibly positive responses. We continued to work with them and have since done more than 20 videos for their digital content.
Taylor’s University came to us with a problem statement and we addressed those problems by producing a video that’s suited to their targeted demographic’s preference and interests. The video has since garnered almost 1 million views and over a thousand shares in a month upon release.
Volkswagen Malaysia wanted their consumers to know of their vehicles’ multiple advance features and our challenge was to make these vehicle features understandable even by kids. We paired up our in-house talents (Ming Han & Ming Yue) with kids to produce a video that effectively helped their consumers understand these features in an educational and entertaining manner.